Selected images from a comprehensive brand guide I created for FranklinCovey Education’s Leader in Me program. The guide established visual standards for typography, color, imagery, iconography, and layout, providing clear direction for marketing, sales, and classroom-facing materials. I authored the guide’s content and sourced all supporting visuals, creating a practical, scalable resource that helped teams apply the brand consistently while allowing flexibility across a wide range of educational contexts. I presented the guide to key stakeholders for review and approval, and it was adopted as the standard reference for all Leader in Me materials created across departments.